Unit 6 (PMD1) producer and audience.

Unit 6 Assignment one – The relationship between producers and their audiences.

Audiences are individuals or a collective group of people who interact and consume with any type of new media product such as video games. The types of media that audiences consume can be anything from a YouTube video to reading an online article.

Without these strong types of audiences media products such as magazines and online articles would have no purpose on the digital and physical market today. A developer would not be able to consume a regular profit if the audience was not watching, reading or playing on their product on a regular basis as they do today. For example a video game developer wouldn’t make any profit without the consumers (us) purchasing and playing their video game and thus they make profit but without us this would cease to exist.

Another example would be YouTube videos, without the viewers watching the content that someone has made they’re not going to be earning a profit like to do today because there content they’ve created isn’t being watched. 


Today ‘media’ is growing much more larger as a whole industry with gaming, and mobile gaming becoming more prominent on the market because audiences such as gamers and casual gamers have easy access to apps and video games on their phones. To add another point this market is becoming more competitive which results in the developers trying to find different and new ways in which they can interact with their audiences.

This is the main reason why companies such as Nintendo and Google now categorize audiences in different types of categories such as Gender and Sexual orientation. The main purpose for this categorization is to determine what types of content and what types of people are going to be receiving the content that developers are creating, whether that be for a mobile app, a game or even a television programme.

The Twilight saga is targeted towards more of a female audience because of it’s certain storylines compared to Top gear that is targeted to a more male audience because cars and motor vehicles are seen to be more of a “Male” oriented interest.  



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