01. Audience research agencies

Developing our understanding of Audience agencies.                                           Audience Research Agencies

01. How does each agency describe itself and what it does?

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02. Which audience categories do they use to classify audience?

 

03. What reasons do they give for collecting audiences?

 

04. How relevant do you think their work is to media producers?

 

05. Do you think they are also beneficial to consumer?

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