02. Understanding the BBC

Understanding the British Broadcasting Corporation (The BBC) 

Unit 7 – Understanding the creative media sector.

————————————————– Introduction ————————————————–

The British Broadcasting Corporation normally known as the BBC is one of the largest companies on the globe today, with a surpassing revenue of over 5 billion. In 2012 the British Broadcasting Corporation could not say that they had no money to spend because with a high revenue like that the British Broadcasting Corporation could not go wrong.

In addition the British Broadcasting Corporation is a UK based international public service broadcaster based within London. It is also the world’s oldest national broadcasting organisation and the largest broadcaster in the world by the number of employees the company holds with over 20,000 staff members in the BBC today.

Some of the BBC’s best milestones:

The British Broadcasting Corporation was founded in 1922 on October 18th by a man called John Reith in the heart of London. The BBC is established under a Royal Charter and operates under it’s lawful agreement with the “Secretary of State” for culture media and sport. Most of the funding is principally brought in by the television licence fee which is charged to everyone that owns a television that produces live broadcaster television.

Another point I would like to add is that the British Broadcasting Corporation has been progressing and evolving over the years as the different technology has also evolved, a good example of this would be BBC iPlayer that has been evolving and changing ever since it launched in 2007 it has been growing as one of BBC’s most viewed website.

———————————————– BBC’s Ownership ——————————————–

As a whole company the BBC is a ‘public corporation’ this means that the BBC is neither a privately ran corporation nor a government run corporation. The company is mainly held in the hands of the British public by the following of the BBC Trust.

In addition the original BBC was founded in 1922 by a group of telecommunication companies which were Marconi, Radio Communication Company, Metropolitan-Vickers, General Electric, Western Electric and British Thomas-Houston to broadcast experimental radio services across the whole of Britain.

Directors of the bbcs

Today the British Broadcasting Company is mainly owned by the general public that have a television licence that they have to pay for which then goes to the BBC Trust, but as for ownership or management the twelve individuals in the picture above run the BBC as a whole, they are part of an executive board which is responsible for the operational management of the British Broadcasting Company today.

The executive board runs the British Broadcasting company, they are the people responsible for producing the BBC’s objectives that have been strategically placed out and agreed with the BBC Trust. For example the director-general is the chairman of the executive board he is also the editor-in-chief of the BBC. (Tony Hall)

As a whole the board is made up of directors from within the BBC and the BBC Trust and it is also made up of a number of non-executive directors that are from the outside of the BBC who bring their external knowledge and expertise to the operation of the board.

(The Executive board meets most months and summarises what is going in the BBC)

In addition the BBC is also established by a Royal Charter, the agreement recognises its editorial independence and this then set’s out it’s public obligations. (Within detail)

———————————– Where does all the money come from? ——————————
As I have already stated running an organisation like the BBC must take a lot of leadership and communication skills between all the different products and departments that the BBC has which evidentially all has to be paid for, so where does the profits come from?
Public service broadcasting tax
BBC spending graphic
 – How the BBC gets it’s money and how it is spent
———————————– Missions and Values as a company? ——————————–
——————————————- Five BBC products ———————————————–
I have chosen five BBC products from three different platforms whether that is from television, radio or from the internet they have all affected the BBC in one way or another.
BBC iPlayer (Internet)
My first product highlight is BBC’s iplayer which was released in 2007 for the purpose to give online applicants the way to access BBC missed shows or television programmes, BBC iplayer gives the general public the opportunity to watch television and radio services on an android device and internet provided source.
To add another point, BBC iplayer is one of fastest growing BBC websites for users watching recorded content that was previously been on the television, allowing different users to access shows that have been on demand for up to two weeks.
The target audience for this certain type of product for the BBC is all ages, the whole website carters to completely everyone because of the fact that there is all different television shows that have previously been on channels like BBC One, CBBC, and BBC Two which caters to ages from 4 and above because of the specific television shows.
bbc iplayer
 BBC Radio one (Radio) 
BBC Weather (Internet/television/radio)
BBC Sport (Internet/television/radio)
————————————————-  Extra information ——————————————-
I have picked out two good examples of where some of the BBC’s products have been linked/connected together to create an awareness of what’s going on within one of the two biggest shows/soaps on BBC one the examples are Doctor Who and EastEnders.
My first example is the murder of Lucy Beale an iconic character in the big hit soap on BBC one, EastEnders. The storyline that was inevitably going to be something big for the soap when it was announced that Lucy Beale (Hetti Bywater) was going to meet her ultimate demise in February 2014. With the announcement the storyline started to heat up within the show as it got ever closer towards the episode that Lucy Beale (Hetti Bywater) would depart from the EastEnders cast of characters.
Throughout the whole storyline and a couple of months after Lucy Beale’s demise there was interactive advertisement on the EastEnders and the BBC’s website, as well as BBC Radio One advertising to give the storyline hype around who the killer could be.
Furthermore we have seen the same treatment in the latest upcoming regeneration cycle with Doctor who that was advertised across all three platforms, Television, Radio and on the Websites with an interactive advertisement. As we can see the BBC do a lot of cross overs with all of their products for other shows like Downton Abbey and Sherlock Holmes.
Finally this is good for the BBC because it creates not only awareness for the show but it creates awareness for other BBC products like their website or radio’s.

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